7th edition of Services Marketing: People, Technology, Strategy has been published!

It is a concise text that takes a strongly managerial perspective, yet is rooted in solid academic research.  Each of the 15 chapters has been revised and features latest academic research, advancements in technology and vivid examples.  New chapter summaries in bullet-point format provide a quick overview of each chapter’s core concepts and messages.
The text features a selection of 18 up-to-date, classroom tested cases of varying lengths and levels of difficulty.  The Instructor's Resource Manual includes over 500 PowerPoint slides, a test bank, and chapter and case teaching notes.

Prentice Hall, 2010;  ISBN 978-0-13-610721-7