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Dans le contexte de l'immatériel et de la connaissance , les nouveaux moteurs économiques sont les services aux entreprises, quel développement pour les villes moyennes ? L'harmattan éditeur novembre 2011
The paperback edition of the Gallouj Handbook of Innovation and Services will be published in September at a special price
Service competitiveness factors remain a field that is largely unexplored. This paper addresses the role of cost related factors explaining service competitiveness.
It is a concise text that takes a strongly managerial perspective, yet is rooted in solid academic research. Each of the 15 chapters has been revised and features latest academic research, advancements in technology and vivid examples. New chapter summaries in bullet-point format provide a quick overview of each chapter’s core concepts and messages.
The text features a selection of 18 up-to-date, classroom tested cases of varying lengths and levels of difficulty. The Instructor's Resource Manual includes over 500 PowerPoint slides, a test bank, and chapter and case teaching notes.
Prentice Hall, 2010; ISBN 978-0-13-610721-7
From january 2012, the SIJ Editorial Team will be:
Editor-in-Chief: Eileen Bridges, Kent State University, USA
Editors: John Bryson, Birmingham University, UK, RESER Vice President...
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