Roskilde University, DENMARK


is a research group in the Department of Communication, Business and Information Technologies, Roskilde University, Denmark. Innovation in services and experience is a prioritied area in the department 2012-14.

Research area
The research area is how the innovation approach, including entrepreneurship, can be used to understand development problems in enterprises, the society and the economy. The group has a particular focus on service industries and the experience economy (including tourism, creative industries, food industries) and public-private collaboration. Innovation is a concept that can be used theoretically and empirically to understand change and development processes. The research will also focuses on the IT development as a carrier of innovation. Currently new developments in business and society emphasize service, experience, increased innovation and use of IT and new forms of organising and carrying out economic activities. Actual economic and industrial policy emphasizes innovation and entrepreneurship.

Focus on:
– Service innovation
– Experience economy
– IT in services

Projects and centres
The research group aims at implementing its theoretical work by publishing in international journals and international books, often in collaboration with researchers from abroad. The empirical research is carried out in projects in collaboration with Danish firms and other actors. The group disseminates its results and cooperates with external stakeholders through centres and innovation networks. The research group is, and has always been, engaged in centres and larger research projects.

International research cooperation
The group cooperates with researchers from Denmark and abroad in common projects, research networks and publications.

Cooperation includes the following:
- The international association of service researchers, RESER
- The BIT research centre at the Aalto University and VTT, Finland
- Centre for Service Innovation, Amsterdam University
- The European Centre for the Experience and Transformation Economy, Amsterdam

Collaboration with firms
The group collaborates through the centres and projects with firms, trade associations, unions, public administrations and change agencies. We have collaborated with: Damvad, NewInsight, Nordisk Film, Nykredit, TrygVesta, Rambøl, Skat, PostDanmark, Hotel Alexandra, Danske Bank, Lammefjordens Grøntsagslaug, Crown Foods, Roskilde Erhvervsforum, Megaflex, Knuthenborg, the Roskilde Festival, Technological Institute.

Team Members

Lars Fuglsang : Full Professor (Innovation in services) and Professor II at Inland Norway University of Applied Sciences

His main research interest is how institutional and organizational frameworks are created to deal with the impact of innovation, technology and other forms of change on business and society. His current research is focusing on a practice-based understanding of the innovation process, i.e. innovation is seen as closely connected with practices and routines.

associated professors

assistants professors Post doc PHD fellows

  • Ada Scupola
  • Fabian Holt
  • Flemming Sørensen
  • Francesco Lapenta
  • Niels Nolsø Grünbaum
  • Jørgen Ravn Elkjær
  • Jørgen Kjølseth Møller
  • Luise Langergaard
  • Markus Holzweber
Donna Sundbo
  • Morten Boesen
  • Safania Eriksen
  • Anne Rørbæk Olesen
  • Giulia Nardelli
  • Rasmus Rex Pedersen
  • Jens Skou Olsen

Adjunct Professor:

Jan Krag Jacobsen

  • Senior researchers:

    Jens Friis Jensen et Berit Nørgård Olesen



Sven receiving his award
  • Sundbo J. & Toivonen M. (eds.) (2012) User-Based Innovation in Services. Cheltenham: Edward Elgar.
  • Hanne Westh Nicolajsen, Ada Scupola, (2011) "Investigating issues and challenges for customer involvement in business services innovation", Journal of Business & Industrial Marketing, Vol. 26 Iss: 5, pp.368 - 376
  • Fuglsang, L., & Sørensen, F. (2011). The balance between bricolage and innovation: Management dilemmas in sustainable public innovation. Service Industries Journal, 31(4), 581-595.
  • Lars Fuglsang, Jon Sundbo and Flemming Sørensen (2011) Dynamics of experience service innovation: innovation as a guided activity – results from a Danish survey, The Service Industries Journal vol. 31 no. 5  pp. 661-77
  • Fuglsang L. (2010) Bricolage and invisible innovation in public service innovation, Journal of Innovation Economics,  no., pp.: 67-87.
  • Sundbo J. (2010) The toilsome path of service innovation, in F. Gallouj og F. Djellal (eds.), The Handbook of Innovation and Services, Cheltenham (Edward Elgar)
  • Sørensen F., Mattsson J. & Sundbo J. (2010) Experimental Methods in Innovation Research. Research Policy,39(2): 313-322.
  • Scupola, A., Henten, A., Nicolajsen, H. (2009) E-services: Characteristics, Scope and Conceptual Strengths, /International Journal of E-Services and Mobile Applications/, Vol. 1, No. 3.
  • Jon Sundbo (2009), Innovation in the experience economy. A taxonomy of innovation organisations, The Service Industries Journal vol. 29  no. 4  p. 431-55
  • Scupola, A., Nicolajsen, H.W. (2009) The role of Customer Involvement in Library E-services in A. D’Atri and D. Saccà (eds.), Information Systems: People, Organizations,Institutions, and Technologies. Springer Physica-Verlag Berlin Heidelberg, 2009, pp. 15-22
  • The Nature of Services. 19-33 in J.R.Bryson & P.W.Daniels (eds): The Handbook of Service Industries. Edward Elgar, Cheltenham, 2007.
  • La localisation intra-urbaine des services publics: Une recherche dans 4 villes moyennes du Danemark. p 243-259 dans M.-C. Monnoyer & P.Ternaux (edts): Mondialisation des services: innovation et dynamiques. L´Harmattan, Paris, 2007.
  • Quel rôle pour les services dans le développement regional. 47-64 dans C.Gallouj, F.Leloup, B.Mérenne-Schoumaker & L.Moyart (dir.s): Services aux entreprises et développement régional: Bilan et perspectives. De Boeck, Bruxelles, 2006.
  • The Role of Services in Regional and Urban Development: A Reappraisal of our Understanding. The Service Industries Journal, 25, 4, 447-460. 2005.
  • S. Illeris : Are Service Jobs as Bad as Theory says ? Some Empirical Findings from Denmark. The Service Industries Journal, 22, 4, 1-18, 2002.
  • S. Illeris : Skills in Services : a Study in Denmark. WP 12, Service. Development, Internationalisation and Competences. Roskilde University 2000
  • S. Illeris : Internationalisation of Services. P. 8-18 inJ. Dziecinchowicz (ed), Contemporary Role of the Service Sector. University of Lódz, Dept. of Space Economy and Spatial Planning, 2000.



Lars Fuglsang

T: + 45 46 74 21 65



  • Professor Jon Sundbo Institute of Social Sciences, Roskilde University, P.O.Box 260, DK-4000 Roskilde, Denmark T+45 46 74 21 61
    F+45 46 74 30 81
© RESER 2012-2017
All rights reserved.
European Association for Research on Services
Authors: Brigada