University of Beira Interior, PORTUGAL

Helena Maria Baptista Alves, Professor in Management – Marketing

Research Team

  • Mário Lino Barata Raposo, Professor in Management - Marketing
  • Paulo Alexandre de Oliveira Duarte, Professor in Management - Marketing
  • Ricardo José de Ascensão Gouveia Rodrigues, Professor in Management - Marketing
  • Arminda Maria Finisterra do Paço, Professor in Management - Marketing

Guide fields

Marketing in Higher Education is a line of research of NECE – Research Unit in Management of the University of Beira Interior, which has as main objectives:

  • To follow student satisfaction at a national level
  • To follow service quality in universities
  • To correlate student satisfaction with student performance and drop-out rate at a national level
  • To expose practices that affect positively student performance
  • To analyze relationship between universities and their stakeholders
  • To follow students performance in this new system at a national level
  • To follow students drop-out rate at a national level


  • Alves, Helena and Raposo, Mário (2009) – “The measurement of the construct satisfaction in higher education”, The Services Industries Journal, Vol.29, N. 2 . (forthcoming) (Print ISSN: 0264-2069, Online ISSN: 1743-9507; Revista listada no ISI Social Science Citation Index under Management).
  • Alves, Helena and Raposo, Mário (2007) 'Student Satisfaction Index in Portuguese Public Higher Education', The Service Industries Journal, 27:6,795 – 808.
  • Alves, H.; Raposo, M. (2007) – “Conceptual Model of Student Satisfaction in Higher Education”, Total Quality Management, Vol.18, Nº 5, pp. 571-588.
  • Alves,H. (2007) – “Qualidade e Satisfação dos Clientes” in Manual de Apoio à dinamização de Empresas de Base Tecnológica, Raposo, M.; Silva M.; Rodrigues, R: editores, Covilhã. (ISBN: 978-972-8790-77-6).
  • Alves, H.; Raposo, M. (2007) – “The influence of university image on student expectations, satisfaction and loyalty”, Proceedings of the 29th Annual EAIR Forum: In search of Identity: Dilemmas in Higher Education”, 26-29 August 2007, Innsbruck, Austria.
  • Raposo, M.; Alves, H. (2007) - “A model of university choice: An exploratory approach” Proceedings of the 29th Annual EAIR Forum: In search of Identity: Dilemmas in Higher Education”, 26-29 August 2007, Innsbruck, Austria.
  • Mário Raposo, M. ; Aves, H.; P.Duarte, P. (2007) – “A study of Higher Education Choice Factors: The case of University of Beira Interior”, Proceedings of the 6Th International Congress on Public and Non Profit Marketing, University of Minho, 14-15th June, Braga, Portugal.
  • Alves, H. (2006) - “A Comparison of Student Satisfaction between Portuguese Public Universities”, Actas do V Congress of the International Association for Public and Non Lucrative Marketing, (18-19 de Maio de 2006), Cluj-Napoca, Romania.
  • Alves, H. (2005) – “A satisfação, o valor e as expectativas dos alunos do ensino universitário público português”, Actas do IV Congresso Internacional de Marketing Público y no Lucrativo, (26 e 27 de Maio), Jerez de la Frontera. (ISBN: 84-689-2155-6).
  • Alves, H.; Raposo, M. (2004) - “Measurement Of Students’ Satisfaction In Higher Education Institutions: The Case Of University Of Beira Interior”, International Review on Public and Nonprofit Marketing, Vol.1, Nº1. (ISSN: 1865-1984- print version, ISSN: 1865-1992 - electronic version, Springer; Revista indexada em Cabell's e EBSCO).
  • Helena Maria Baptista Alves University of Beira Interior – Department of Business and Economics, Estrado do Sineiro, 6200 Covilhã, Portugal T 351 275 319 651
    F 351 275 319 601
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European Association for Research on Services
Authors: Brigada