Centre for International Business and Innovation (CIBI), Manchester Metropolitan University Business School, UNITED KINGDOM

Team Members

P. Windrum, Reader in Innovation Management,
L. Green, Senior Research Fellow.

Guide Fields

  • Innovation in public and private sector service industries; Key areas: Organisation of the creative services (and creative industries innovation), Health service innovations and Transport
  • Networked organization of service innovation and development
  • Models and metrics for services activity (and services innovation)
  • ‘Hidden Innovation’ in the services sectors
  • Exploitation of lock-ins and disruptive technologies in services
  • The innovation brokering role of design sector practitioners
  • Champions, entrepreneurs and intrapreneurs in the services industries
  • Service sector employment, skills and training
  • Outsourcing and off-shoring of services employment and service functions
  • Service design and user-led service design
  • Demand for services
  • Regulation of public and private sector services
  • Establishing and updating standards in the provision of services
  • Protection of IP in the services industries
  • The organization of KIBS
  • Professionalisation (and de-professionalisation) of service work
  • Commoditisation of service activities (and its impacts)

P. Windrum


  • Windrum, P., and García-Goñi, M., 2008, ‘A neo-Schumpeterian model of health services innovation’, Research Policy, 37(4), pp.649-672.
  • Windrum, P., 2008, ‘Innovation in Public Services’, in Windrum, P. and Koch, P. (eds.) Innovation in Public Services: Management, Creativity, and Entrepreneurship, Cheltenham: Edward Elgar.
  • Windrum, P., 2009, ‘Patient-centred diabetes education in the UK’, in Windrum, P. and Koch, P. (eds.) Innovation in Public Services: Management, Creativity, and Entrepreneurship, Cheltenham:
  • Windrum, P., 2007, ‘Innovation in Services’, in The Edward Elgar Companion to Neo-Schumpeterian Economics, H. Hanusch and A. Pyka (eds.), Cheltenham: Edward Elgar. 633-646.
  • Hölzl, W., Reinstaller, A. and Windrum, P., 2007, ‘Organisational innovation, information technology, and outsourcing to business services’, in L. Rubalcaba and H. Kox (eds), Business Services in European Economic Growth, London: Palgrave MacMillan.
  • Windrum, P. and Birchenhall, C., 2005, ‘Structural change in the presence of network externalities: a co-evolutionary model of technological successions’, Journal of Evolutionary Economics, 15(2), pp.123-148.
  • Windrum, P., 2004, ‘Leveraging technological externalities in complex technologies: Microsoft’s exploitation of standards in the browser wars’, Research Policy, 33, pp.385-394.
  • Windrum, P. and de Berranger, P., 2003, ‘The adoption of e-business technology by SMEs’, in Competitive Advantage in SMEs: Organising for Innovation and Entrepreneurship, O. Jones and F. Tilley (eds.), Chichester: John Wiley & Sons.
  • Windrum, P., 2002, ‘The role of knowledge-intensive business services in e-commerce networks’, in Economics of Innovation Networks: Theory and Practice, A. Pyka and G. Küppers (eds.), Cheltenham: Edward Elgar. ISBN: 1-84376-040-1. 15 pages
  • Windrum, P., 2001, ‘Late entrant strategies in technological ecologies: Microsoft’s use of standards in the browser wars’, International Studies of Management and Organization, special issue on ‘Innovation Management in the New Economy’, 31(1), pp.87-105.
  • Flanagan, K., Miles, I., and Windrum, P., 2000, ‘Web services: knowledge of the new’, in Knowledge and Innovation in the New Service Economy, B. Andersen, J. Howells, R. Hull, I. Miles, and J. Roberts (eds.), Cheltenham: Edward Elgar.
  • Windrum, P. and Tomlinson, P., 1999, ‘Knowledge-intensive services and international competitiveness: a four country comparison’, Technology Analysis and Strategic Management, 11(3), pp.391-408.
  • Windrum, P. and Birchenhall, C., 1998, ‘Is life cycle theory a special case?: dominant designs and the emergence of market niches through co-evolutionary learning’, Structural Change and Economic Dynamics, 9, pp.109-134.

L. Green


  • Green, L. and Bolton, S. (forthcoming, September, 2008) ‘Into the Light: Innovation Revealed’, New Design Journal
  • Bolton, S. and Green, L. (August, 2008) ‘Half-time in the Design Game’, New Design Journal
  • Miles. I, and Green, L (July, 2008) ‘Hidden Innovation in the Creative Industries’, Final Report for NESTA
  • Tether, B., Green, L., and Mina, A., 2008, ‘Riders of the Storm: Versatile Capabilities and Survival Strategies in the UK Industrial Design Consulting Sector’ paper presented at DRUID Summer Conference, Denmark, June 2008
  • Green, L., Jones, B., and Miles, I., 2007, ‘Skills for Innovation’, Working Paper and Study Report for EC DG Enterprise and Innovation (November, 2007) Available at PRO INNO Europe: http://grips.proinno-europe.eu/index.php?p%5Bn1%5D=knowledge&p%5Bmo%5D=p_knowledge&p%5Bdo%5D=view&p%5Bid%5D=222
  • Green, L., Miles, I., and Rutter, J., 2007, ‘Hidden Innovation in the Creative Sectors’, Interim Report and Working Paper for NESTA (October 2007). Available at: http://www.nesta.org.uk/assets/pdf/hidden_innovation_creative_sectors_working_paper_NESTA.pdf
  • Green, L. and Bolton, S., 2007, ‘Getting Design of the Substitutes Bench’ paper submitted to International of Design Associations Conference, Hong Kong, November 2007
  • PREST, TNO, SERVILAB, ARCS, 2006, (Ian Miles with Lawrence Green and Yanuar Nugroho), The future of R&D in services: implications for EU research and innovation policy, Brussels, European Commission DG Research (S&T Foresight Unit) Directorate K Unit K2. ISBN 92-79-01209-6
  • Dixon, M, Miles, I and Green, L, 2006, ‘Thinking Ahead On E-Skills for the ICT Industry In Europe: Harnessing our Strengths and Diversity for the World Stage’ Report for CEPIS and EC DG Enterprise and Industry
  • (available at: http://www.cepis.org/files/cepis/docs/20070704030430_Thinking%20Ahead%20on%20e-Skills%20in%20.pdf
  • Cunningham, P., Grant-Pearce, C., Green, L., Miles, I., Rigby, J., Uyarra, E., 2005, ‘In Sickness, In Health and In Innovation: NHS Direct – a health sector innovation study’, Administration, vol. 53, no. 3, pp 42-65
  • Green, L., Miles, I., and Nugroho, Y., 2005 ‘Services Innovation’ report of a UK workshop in connection with ‘Future of R&D in Services’ project (July, 2005)
  • Schedl, H., Bounfour, A., Butler, J., Green, L., Iwadare, Y., Kuusi, O., Meyer, M., Sülzle, K., 2005 ‘Statistical Indicators for the Information Society: Measuring Forms, Content Strategy and Impacts of B2B E-Commerce’ Final Report from the B2B Metrics Project (IST-2001- 32193) (Available at: www.b2b-metrics.de
  • Green, L., 2004, ‘Commission of Health Improvement report on Healthcare delivery initiative: NHS Direct – a victim of its own success?’ in PUBLIN Post, May 2004. Available at: http://www.step.no/publin/publinpost/publinpost-04.pdf
  • Miles, I., Barreto, G., Flanagan, K., Green, L., Jackson, S., James, A., Malik, K., May, G., Swann, G. M. P. and Tether, B., 2003, ‘Knowing How, Knowing Whom: A Study of the Links between the Knowledge Intensive Services Sector and The Science Base’ Mimeo Institute of Innovation Research: Report to the Council for Science and Technology (UK)
  • Blind, K., Edler, J., Schmoch, U., Anderson, B., Green, L., Howells, J., Miles, I., Roberts, J., Evangelista, R., Hipp, C., Herstatt, C., 2003, ‘Patents In The Service Industries’, Final Report to EC DG Research (March 2003)
  • Green, L., Howells, J., and Miles, I, 2002, ‘Services and Innovation: Dynamics of Service Innovation in the European Union’, Annex G to the Report on Research and Development, European Commission Economic Policy Committee (January 2002)
  • (available at: http://europa.eu.int/comm/economy_finance/epc/documents/annexg_en.pdf
  • Dr. Paul Windrum CIBI, Manchester Metropolitan University Business School, Aytoun Street, Manchester M1 3GH, United Kingdom T +44 (0)161 247 3808
    E  p.windrum@mmu.ac.uk ...
  • Dr. Lawrence Green CIBI, Manchester Metropolitan University Business School, Aytoun Street, Manchester M1 3GH, United Kingdom T +44 (0)161 247 3732
    E  l.green@mmu.ac.uk ...
© RESER 2012-2017
All rights reserved.
European Association for Research on Services
Authors: Brigada