Hamburg, Germany, 7. - 25. September 2011

"Productivity of Services Next Gen"

Objectives and main themes of the Conference

RESER-Conference, Hamburg,  Germany 7.- 10. Sept  2011,  RESER Conference, Hamburg, Germany 7.- 10. Sept. 2011

The understanding of service productivity has long been biased by conceptual and measurement imperfections that resulted in the notion of lower productivity of services compared to manufacturing. Heterogeneity of services, neglect of quality dimensions and intrinsic features of services have been at the root of such simplified observations. The recent global crisis intensified the discussions on he need to increase productivity of services. Service innovation is seen as a key driver and facilitator.

Alongside the pressures to restore growth the emergence of big societal challenges also calls for a thorough revision of the conceptual underpinning of services productivity. What is the validity of traditional approaches to assessing the productivity of services at the level of individuals, firms/organizations, sectors, networks and the society? It is being increasingly acknowledged that service productivity and service innovation cannot be considered only through their direct effects (efficiency) , but need to capture wealth of interlinkages and indirect impacts on growth and welfare (performance).

In this vein the major objective of the RESER 2011 Conference »Productivity of Services Next Gen« is to address service productivity from a multidimensional perspective, to contribute to the broadening of the discussion on service productivity and to enrich the knowledge on possible impacts of broadly understood service productivity. This should also serve to inform policies on how to better support productivity of services.

Papers may be conceptual, empirical or methodological. Industry related case studies are highly appreciated. RESER welcomes studies from social, geographical, business, economic, policy and management sciences, and particularly interdisciplinary approaches.
Doctoral studies are also welcome.
Details on:

Prior to RESER 2011 Conference in Hamburg the second EPISIS Conference will be held in Hamburg, Germany, in September 5-7 . The goal of the conference is to facilitate the exchange of ideas, information and best practice on new and more efficient support mechanisms for service innovation and to validate the main findings of the EPISIS project. Info on the Programme of the conference will be provided soon at url:

The major sub-themes

RESER-Conference, Hamburg,  Germany 7.- 10. Sept  2011,  RESER Conference, Hamburg, Germany 7.- 10. Sept. 2011

1. Towards broader measurement of service productivity

Effectiveness, efficiency, and performance of services: how to measure, assess, and design service productivity?
What are adequate controlling tools to asses the efficiency/performance of services? What are the inputs and outputs of services?
Are we able to handle service productivity (yet)? Do we need better tools?
Do we need a new/broader understanding of quality when considering service productivity?
Does the increase of service productivity work like behavioral change – assess/advice/agree/assist/arrange?
What are the ways to ensure service productivity in service development?

2. Value creation in complex private service systems

People’s business and/or a technology driven world: How can the aspect of service productivity enhance service work? How do productivity aspects influence service interaction? Who will benefit (the most) from increased service productivity?
Is there a technology push for service productivity? Do services push technology?
What are adequate business models for service productivity / productivity oriented services?

3. Productivity related aspects in public service provision

Changes in service provision in public settings, impacts on infrastructure and utility: What are cost/benefit sharing possibilities that might arise?
Government / local authority as a consumer of services vs. a service provider: how increased productivity affects public demand, public funding, and how tax money might be spent.
Higher productivity in public services: who will benefit?
Private Public Partnerships, public private networks and the role of service productivity.

4. Structural effects on the Service Economy

Is there an (immediate) need for a next generation of service?
Will old concepts be able to be adapted or is there a need for genuinely new ones (incremental innovations vs. radical innovations)
A world post crisis: the effects of increased service productivity on the involved players (private, entrepreneurial, public)?
How do small enterprises benefit from increased service productivity? Are they the leaders?
Might service productivity be the key factor in a globalized service economy?
Winners/losers in a globalized world? What are the interfaces and how are interactions influenced/determined by service productivity?
Which industries will be most likely to benefit from increase in service productivity?
Does increased service productivity have an impact on public private partnerships?

5. Productivity as a key element of new service paradigms

What influence may new service paradigms have on the productivity of services?
Will a better understanding of interconnection lead to leaps both science and productivity?
Do we need a new service paradigm?
Where / what will service science be in 2021?
Which variables influence the design of service systems?
What are the indicators to measure and/or forecast this?
Does service productivity call for new service systems?
Are the existing systems adequate?

Cross Sectional contributions

RESER-Conference, Hamburg,  Germany 7.- 10. Sept  2011,  RESER Conference, Hamburg, Germany 7.- 10. Sept. 2011

Cross Sectional contributions concerning the productivity of services are highly welcomed. Topics may include (but are certainly not limited to):

  • Methodologies and Approaches
  • Statistical Methods
  • Best/Good Practices
  • Strategy and Management
  • Education and Vocational Training
  • Regional Aspects

(Note for authors: if you hand in a cross sectional contribution, please try to assign your papers to the main sub-themes as good as possible.)

Application Fields

RESER-Conference, Hamburg,  Germany 7.- 10. Sept  2011,

RESER 2011 appreciates contributions that focus on Application Fields (above mentioned issues in a holistic perspective focused on industries/fields):
The immediate future calls for services and service innovations in mobility, health, security, climate/energy, ICT, etc.


E-Mobility’s potential for success is determined by service innovations that will enable the provision, financing, usage, technical handling and so on of e-mobiles. What infrastructure and utility services will most important? Will there be other services that will stem from this nucleus? Etc.


What are innovative approaches fort he care of the elderly? How may different stakeholders benefit from the usage of AAL (ambient assisted living) technologies? What are the productivity aspects of health promotion and/or disease prevention services? Will health insurances, service providers or other players be parts of innovative business models? Etc.


The cities of tomorrow, urban and municipal development are in need for services that will make life comfortable, safe, and sustainable. Services and business models for the energetic renovation of current houses might prosper in the near future, or maybe even right now? Etc.


What are possible service concepts fort he development of IT security that are resilient, strong and still manageable? Is there a need for new specialists? Etc.


ICT probably is the number one enabler for a »smart planet«. What are the possibilities/benefits? How does (future) ICT affect service business? What are next generation business models? Etc.

PhD students, grants and awards

RESER is pleased to launch a series of initiatives to facilitate the participation of PhD students

RESER Conference PhD grant

RESER will financially support the participation of three PhD students to the conference.
On the basis of the extended abstracts submitted, paper proposals of three PhD students will be selected and they will receive a grant of 500 € to co-fund travel, accommodation and conference fees. In order to be eligible for the grant, the PhD student has to be first author and will have to present the paper at the conference.

Founder’s Award

RESER aims at recognising the academic value of promising scholars. For this reason the best PhD paper presented at the conference will be awarded with the RESER Founders’ PhD Award (800 €). More details

RESER grant for SSEM

RESER grant for participation of one PhD student at the international Summer School in Service Engineering and Management- SSEM (Espoo, Finland) in the amount of 500€.

© RESER 2012-2017
All rights reserved.
European Association for Research on Services
Authors: Brigada