, 1. - 1. January 1970

"2017 Reser conference in Bilbao (Spain) "


The 27th Annual RESER Conference,  will be organised on September 7-9, 2017, in Bilbao, Spain by Business Faculty, Mondragon University

The crucial role of services in business and cities competitiveness.


The challenge for service scholars in the 21st Century is to contribute to the understanding of the economics and society. The New Millennium brings a new complexity of systems, interactions, networks, technology and social issues at the core of developed and developing economies and societies and the need of rethinking the relationships between businesses, organizations and public actors.

The RESER 2017 conference aims to capture frontier thinking in service research and to set a new research agenda to make sense of the full picture of economies and society as complex networks and systems of services. More specifically the conference of this year wants to open a reflection in two directions. On the one hand, we want to think with researchers and practitioners about the particular features of advance services sector. On the other hand, we hope to talk deeply about the contribution of the city to the development of this advance service sector. Bilbao aims to promote a third transformation based in the development of a plethora of advanced services;  thus, we hope that new and interesting perspectives and contributions coming from researchers will help in this direction.

Service scholars face new challenges within a more complex and inter-dependent world that needs to achieve a balanced, inclusive and sustainable growth. RESER 2017 will pay special attention to the servitization issue that is changing the business models of a lot of industries around the world. Basque Country is one of the leading regions in industrial development in Europe and now is facing with successful results the so called, industry 4.0 challenge which is generating great interest about the crucial role of services in this strategy.

As always do the conference the broadening the research domain, the unit of analysis is not anymore the product or service but the well-being of both individuals and societies.

This conference is a forum for presentation and discussion of inter-disciplinary, innovative studies in service research. Scholars and practitioners of management, marketing, engineering, economics, sociology, geography, are invited to submit papers that explore and develop a multidisciplinary understanding of various service issues. Papers can be based on literature reviews, conceptual and empirical studies using qualitative, quantitative and mixed methods.

RESER 2017 Call for Papers is organized around seven main themes, but welcomes contributions that are close to these areas.

1.     City Service

The city is the place where services and, particularly, advanced services, are being specially developed in the last few decades. In this track we want to analyse how to make the city an effective environment for the expansion of this sector. Discussion will be addressed around the following issues: the role of public policies for the development of the sector, service drivers such as knowledge ecosystems, smart city services that can create higher well-being rates for its citizens through a safer, more inclusive, healthier environment and the like.

In this theme, the following topics exemplify the central interests:

·       Smart cities

·       Public service policy

·       Service drivers

·       KIBS in cities

·       Citizens well-being

2.     Servitization

Services are acquiring a very important role in the manufacturing industry. The digitalized factory generates, through big data and another new ICT technologies, opportunities to generate new sources of turnover through services that complement and give added value to the product. But, there is a lack of knowledge on how to bring this chance to reality so we want to collect new perspectives, practices, and studies in this field. In general, in this track we would like to collect new perspectives on the growing digitalization of the economy and its impact on the services sector.

We welcome contributions to the following sub-themes:

•       Servitization in manufacturing context

•       Industry 4.0 in the servitization perspective

•       Service digitalization

•       New digital capabilities

•       ICT based experiences


3.     Service Ecosystems

Nowadays, global value chains made up of products and services are increasingly moving the global economy. However, it is not easy to create an effective and efficient process of collaboration between industrial and service companies to tackle this new paradigm. In this track we are very interested in discovering the key aspects that can facilitate this alliance and co-creational process. In addition, service companies are challenged to collaborate with each other in order to create ecosystems to fosternew and competitive business models. Finally, there is a third kind of scenario related to how services providers collaborate in a local and international basis with knowledge systems (universities, technology centres…) in order to add value and innovate in their value propositions.

This track addresses the following and related issues:

•       Product Service Systems (PSS)

•       Service networks

•       Governance and viability of ecosystems

•       Knowledge infrastructure for services

•       Sustainability & Financial

4.     Service innovation

Traditionally, innovation has been linked to new product development. But, innovation processes related to services require a new approach and new perspective for service innovation that need to be developed. In this track we are interested in collecting new perspectives and practices on the management of innovation in a service context. More specifically in: business model innovation, monetization strategies of innovative services, or the development of distinctive competitive value propositions. Service innovation is giving rise to many new entrepreneurial initiatives and that is why this track asks about the specific nature of entrepreneurship in a service research context. In this sense, research studies carried out to analyse specifically the entrepreneurial ecosystems are of particular interest.

Bringing together these different perspectives is highly desirable and we therefore welcome papers on the following or related topics:

•       New business models

•       Value proposition development

•       Monetization strategies

•       Social innovation and new forms of service innovations in emerging countries

•       Entrepreneurship & intrapreneurship

5.     International Perspectives

Globalization process experienced in the last decades bears a very direct relation with services and the internationalization of services is leading to a new phase of globalization. The internationalization of services, including an increased mobility of capital, people, know-how and other resources, increase the interdependency of economies. This process in turns changes the geography of services and requires an in-depth understanding of how services emergence and locate in certain local, urban, and dense areas. Many studies address the internationalization of services in terms of Foreign Direct Investment; International Trade in Services; Multinational enterprises. Additional research focuses on the spatial aspects and impacts of service development.

Contributions to the following and related issues are thus welcome:

·       Geography of services

·       Services in emerging countries

·       Human Resources

·       Internationalization strategies

6.     Value Creation

In services, the relationship with the user is a fundamental and absolutely differential aspect. In this track we are interested in contributions throughout the classic process of knowing, relating and co-creating/adapting the service together with the client or final user. Particularly interesting will be the contributions that can be made on customer experience since the latest researches have shown that a proper management of this aspect can be decisive in the competitiveness of companies and/or user satisfaction. Finally, and as is usual in the RESER conference, the papers that tell us about open innovation will also have a relevant space.

Contributions to the following and related issues are thus welcome:

·       Customer knowledge and relationship management

·       Co-creation

·       Customer experience

·       User experience

·       Open innovation

·       User driven innovation

7.     Methodological challenges in service studies: complexity, pluralism and interdisciplinary.

The ontological, epistemological and methodological foundations of service studies constitutes a new challenge that scholars are invited to take up to provide directions for ongoing service research.

This track aims at providing evidence of new research approaches based on interdisciplinary and pluralist research approaches. It strives to map out how in the research process different principles, methods, techniques and tools could be integrated to deeper better the understanding of inherent complexity of society. Following topics should be investigated:

·       Pluralist epistemology to service research

·       Practice-based study methods

·       Complexity theory

·       Mixed methods

A special Industry Track will be organized with invited speakers from business and economic institutions.

Accepted papers will be presented at the conference.

Authors are invited to publish their papers in the conference proceedings, and a selection of them will be invited for submission in special issues of International Journals.



Web site & call for papers

January 30th, 2017

Deadline for Abstract Submissions

 5th of May, 2017

Decision Announcement

May 15th, 2017

Registration Open

May 15th, 2017

Early Bird Registration

June 30th, 2017

Full paper submission

July 21th, 2017

Conference Dates

September 7th – 9th, 2017


RESER 2017 Conference
Early-bird Registration
(before 30th June)
Conference Fee
Delegate regular fee
Students incl. PhDs


© RESER 2012-2017
All rights reserved.
European Association for Research on Services
Authors: Brigada