Services science is a multidisciplinary field which brings together the different areas
of knowledge focused on the study of services. These include, inter alia, engineering,
administration, economics, design and the social sciences. In this respect we hope that the Brazilian Symposium on Services Science will attract papers from authors working in the different areas of expertise concerned with the study of services activities. Initially, authors of such papers are invited to send summaries of papers for evaluation. Authors whose summaries are accepted by the evaluators will be invited to submit complete versions of 2 their papers for presentation during the Symposium. Publication of selected papers in their complete versions is not obligatory and authors may simply agree to their summaries being published.

1. Innovation, quality and productivity in services
2. Development, modeling and simulation of new services
3. Public services, e- government and public policies and services
4. Health services
5. Development of softwares and software as a service
6. Service systems engineering
7. Lean service
8. Services and their relationship with local development as well as sustainable development
9. International trade, external investment in services, international rating of services;
services globalization
10. The economics of services
11. Employment and labor relations in services
12. Services experience and joint creation of services
13. Impact of TICs on services and services based on TICs
14. Communications services
15. Services networks, value chains and value optimization of services
16. Strategy, marketing and brand management related to services
17. Relationship between services and culture
18. Infrastructure services
19. Services in PPPs
20. Business services and intensive knowledge-based services
21. Services and tourism
22. R & D Management in services
23. Interaction between industry and services
24. Ad hoc subjects related to services and services systems

Papers which are not directly concerned with the above preferred themes but
which deal with services are welcome and can be forwarded to the organizers of the
event. These contributions will be grouped under Proposed Theme 24 above (ad hoc
related subjects).

Papers can be submitted and presented at the event in Portuguese, Spanish or
English.
Interpretation/translation services will not be available at the event.


Further information can be obtained by e-mail from the
Symposium organizing commission
sbcs2010@sbcs2010.com.bre
or by
accessing http://www.sbcs2010.com.br

• Final date for submitting summaries for evaluation : 11 August 2010

• Results of summary evaluations informed to authors: 10 September 2010
• Final date for sending complete papers: 20 October 2010

• Registration for the event: from 15 June 2010
• Final date for registration in the Symposium: 17 November 2010

• Symposium commences: 17 November 2010

Title: Determinants of the Export Behaviour of German Business Services Companies
Authors: Alexander Eickelpascha and Alexander Vogelb
Affiliation: aDIW Berlin, German Institute for Economic Research, Department of Innovation,
Manufacturing, Service; Leuphana University of Lüneburg, Institute of Economics

Title: Implementation and Effectiveness of Strategic Actions Used to Reduce Customer Variability
Author:Ching-Chow Yang
Affiliation: Department of Industrial and Systems Engineering, Chung-Yuan Christian University, 200, Chung Pei Rd., Chung- Li, Taiwan 32023, R.O.C.

Title: Managing Service Subsidiaries through an Innovation Perspective: A Case of Standard Interpretation in Multinational Hotel Groups
Author: Sawitree Sutthijakra
Affiliation: Department of Management, Faculty of Business Administration, Dhurakij Pundit University (DPU) 110/1-4 Prachachuen Rd., Laksi, Bangkok 10210, Thailand

Title: Public-Private Partnership and Regional Productivity in the United Kingdom
Authors: José Luis Navarro Espigares 1,2, José Aureliano Martín Segura3
Affiliation: 1 International and Spanish Economics Department and Regional Development Institute, University of Granada, Granada, Spain, 2 Management Control Chief Executive, University Hospital Virgen de las Nieves, Granada, Spain, 3 Business Management Department, University of Granada, Granada, Spain

Title: The balance between bricolage and innovation: Management dilemmas in sustainable public innovation
Authors: Lars Fuglsang, Flemming Sørensen
Affiliation: CBIT, Roskilde University, Denmark
Services in the Detroit regional economy: implications for a city in transition
Author: Ellen D. Harpel
Affiliation: Business Development Advisors, LLC, Arlington, Virginia, USA

Title: Systems Thinking for Call Centre Service design: Affective Commitment Implications in Manufacturing Enterprises
Authors: Ayham Jaaron* and Chris Backhouse
Affiliation: Wolfson School of Mechanical and Manufacturing Engineering, Loughborough University, Loughborough, LE11 3TU, UK

Title: Revenue Creation: Business models for product-related services in international markets – the case of Zwick GmbH & Co. KG
Authors: Zähringer, Daniel1; Niederberger, Jochen2; Blind, Knut3; Schletz Alexander1
Affiliation: 1 Fraunhofer-Institute for Industrial Engineering, Stuttgart, Germany, 2 Zwick GmbH & Co. KG, Ulm, Germany, 3 Technische Universität Berlin, Fraunhofer-Institute for Institute for Systems and Innovation Research, Karlsruhe, and Rotterdam School of Management, Erasmus University, Rotterdam

Title: Influence of Entry Modes and Relationship Modes on Business Services Internationalisation
Authors: Pierre-Yves LEO, Jean PHILIPPE
Affiliation: CERGAM-GREFI, Paul Cézanne University of Aix-Marseille III

Foreword
Walter Ganz

Public and private services transformation in the CEECs
Anze Burger and Metka Stare
Pages 479 – 496

Dynamic regional competitiveness in the creative economy: can peripheral communities have a place?
Patrik Ström and Ross Nelson
Pages 497 – 511

Services and high skills: a new challenge for developing medium-sized cities
Pierre-Yves Léo ; Jean Philippe ; Marie-Christine Monnoyer
Pages 513 – 529

Determinants of change in service employment in the United States 1998–2005: findings based on a new classification of industries
William Beyers
Pages 531 – 547

The case of market and system failures in services innovation
Luis Rubalcaba ; Jorge Gallego ;Pim Den Hertog
Pages 549 – 566

The stakeholder product brand and decision making in retail financial services
James Devlin
Pages 567 – 582

Competitiveness by design and inimitability through service: understanding the dynamics of firm-based competition in the West Midlands jewellery and lock industries
John R. Bryson , Michael Taylor
Pages 583 – 596

Testing of service concepts
Thomas Meiren ;Thomas Burger
Pages 621 – 632

Strategies towards innovative services: findings from the German service landscape
Marcus Koelling ; Anne-Katrin Neyer ;Kathrin M. Moeslein
Pages 609 – 620

Exploring service design in the context of architecture
Mari Holopainen
Pages 597 – 608